Archive for June, 2008

How to Find Key Words for Your Resume

No doubt by now you have heard it’s essential to include “key words” in your résumé. So where do you find these key words?

¨       Within the job advertisement itself – the position description will hold the basis of your key words for that particular role.

¨       Browse other similar advertisements in the paper or online.

¨       The web site of the company you are targeting. Don’t know the company? View several of the web sites belonging to the industry, for example, for a pharmaceutical sales role browse through companies such as Astra Zenica, Johnson & Johnson and Solvay Pharmaceuticals.

¨       Go to Google or one of the major search engines and put in – for example – “biomedical scientist”+jobs and you will be able to browse dozens of positions to pick and choose an array of key words for your biomedical résumé.

Aside from the actual position related key words, key words searched for by recruiters and employers can include personality traits such as determination, thorough, unbiased judgement, friendly, natural leader, competitive etc.

Don’t turn your résumé into a walking key word list though. Keep it personalised, and of course don’t include anything that is not applicable to your skills and experience.

Here’s to writing powerful résumés.

Beverley Neil

June 24, 2008 at 9:00 am Leave a comment

Résumé Writer’s Course Student Earns Accreditation

Chrissie Grenfell, one of the “graduates” of my resume writer’s course, has gone on to earn her international accreditation as a Certified Advanced Resume Writer with Career Directors International. I could not be more thrilled for Chrissie.

If you are interested in learning more about Chrissie’s services, which include virtual administrative assistance as well as top-class resume writing, her web address is

While the course is initially designed for those wanting to become a professional resume writer, or for those already working as a resume writer but who want to improve their skills, as one student recently wrote, “The course is also fantastic for people who want to improve their own resume or help their friends or family to do so. The price is very reasonable for the information, feedback and support  provided and if you secure better job opportunties, the course pays for itself over and over again.” Hollie C.

Naturally I can only agree. Anyone interested in learning the skill for yourselves pop over to the course web site at

Here’s to writing powerful resumes.

Beverley Neil

June 20, 2008 at 9:17 am 1 comment

Résumé Bloopers to Avoid

You’ve been sending your résumé out to every position that seems compatible, sometimes you were even sure it was the perfect job for you, but time after time the frustration builds as you hear nothing, nothing and more nothing.

It might be that you need some résumé tips not only on what you need to do but also what you have to stop doing when writing a résumé.

For Australia and the U.S. this résumé writing advice holds good:

Including the Wrong Kind of Personal Information:

Don’t include your date of birth as, on paper, it could put you out of the running, while in life you could be ideal for the job. Sadly, age does impact on your application, though the way we care for ourselves these days few of us look our age anyhow. Stating your date of birth or age can be regarded as discriminatory and should only be included to prove you are old enough to apply.

Other areas that could be regarded as discriminatory and which no longer have a valid place on a résumé include marital status, number of children and nationality – these points have nothing to do with your ability to perform the job.

Photos are also unnecessary and could go against you unless they are absolutely relevant – such as for a fashion model, TV presenter or cosmetician. If you do include a photo for a mainstream position, make sure it is an utterly professional head and shoulders shot with no other people in the photo.

In the cover letter, never include family information or berate your current or past employer. It doesn’t matter what the justification is you never criticise another person or company. Be discrete.

Including Risky or Irrelevant Hobbies and Interests:

This depends a great deal on the position description of the job you are applying for.

Yachting, golf, cricket and tennis are invariably very positive interests to highlight for many mid to senior management and sales representative roles. Needlecraft could be totally irrelevant for a swim school instructor but ideal for an art and craft shop. Canyon swinging could be regarded as too high risk for many professions but could be perfect for an adventure tour guide.

When stating your interest or hobby, with a bit of thought you can turn it into a key selling point. For example, if you play rugby try stating it this way – Rugby:  teamwork, responsiveness, fair play

Don’t Neglect Attention to Detail:

You have no idea how many applications are binned because the cover letter was addressed to the wrong person, the name was misspelt, it was addressed to Mr when the recipient was clearly a Ms, even because it was entirely the wrong company.

I wrote two résumés for a client each tailored to a different company. I then wrote two cover letters tailored to each different position. You guessed it. The client didn’t double check when she sent them and mixed up the résumés and letters. You can also guess what happened to those applications.

It was only by accident she discovered what she had done. If she hadn’t found out it would have been a case of not hearing anything back and wondering why – wasn’t she suitable – was the résumé no good????

Always double check, triple check and then check again. Even get someone else to check if necessary, but don’t do anything that could ruin you chance of receiving that magic phone call.

Here’s to writing powerful resumes.

Beverley Neil

June 20, 2008 at 8:50 am Leave a comment


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